{"id":26663,"date":"2019-06-20T16:10:09","date_gmt":"2019-06-20T14:10:09","guid":{"rendered":"https:\/\/www.finquesmarba.com\/?p=26663"},"modified":"2019-08-22T13:14:20","modified_gmt":"2019-08-22T11:14:20","slug":"que-es-proptech-immobiliari","status":"publish","type":"post","link":"https:\/\/www.finquesmarba.com\/ca\/que-es-proptech-immobiliari\/","title":{"rendered":"Qu\u00e8 \u00e9s el PropTech immobiliari i com t’ajuda a vendre el teu pis"},"content":{"rendered":"

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No hi ha dubte, la tecnologia<\/strong> est\u00e0 revolucionant les ind\u00fastries per a facilitar la nostra vida di\u00e0ria. Fem la compra, mirem pel\u00b7l\u00edcules, llegim llibres… Per qu\u00e8 no an\u00e0vem a comprar, vendre o llogar una casa<\/strong> tamb\u00e9 a trav\u00e9s d’Internet?<\/p>\n

Igual que tot comprador vol assegurar-se que la inversi\u00f3 que fa \u00e9s la correcta, de con\u00e8ixer b\u00e9 l’entorn, el pis que comprar\u00e0 i el mercat en el qual opera; tot venedor vol treure el m\u00e0xim partit a la seva propietat i atreure el m\u00e0xim nombre de persones possibles en el menor per\u00edode de temps.<\/p>\n

Per a aix\u00f2, el sector immobiliari<\/strong> s’ha adaptat a l’era digital oferint als seus clients noves tecnologies conegudes\u00a0com a\u00a0“PropTech”.<\/strong><\/p>\n\n

Qu\u00e8 \u00e9s el PropTech immobiliari<\/h2>\n

PropTech<\/strong>\u00a0\u00e9s un terme anglosax\u00f3 que combina les paraules “property<\/em>” i “technology<\/em>” referint-se a la tecnologia que les empreses utilitzen per a millorar el servei dins del sector immobiliari.<\/p>\n

La tecnologia\u00a0PropTech<\/strong>\u00a0va apar\u00e8ixer en el mercat l’any 2000 amb la finalitat de solucionar els reptes als quals el mercat s’enfronta i d’acoblar-se a la digitalitzaci\u00f3.<\/p>\n

No obstant aix\u00f2, el veritable auge del\u00a0PropTech\u00a0immobiliari<\/strong> ha estat al 2018, quan s’han implementat grans avan\u00e7os per a simplificar els processos de venda, lloguer i compra<\/strong> de qualsevol propietat dins del sector de b\u00e9ns i arrels<\/strong> amb aplicacions com VR (realitat virtual), el Big Data o el CRM (Customer Relationship Management o Gesti\u00f3 de Relaci\u00f3 amb el Client).<\/p>\n

De fet, segons un estudi realitzat per la web\u00a0Proptech.es\u00a0en 2018, ja s\u00f3n m\u00e9s de 160 les empreses\u00a0PropTech\u00a0que operen a Espanya de forma regular aportant la suma de 150 milions d’euros en finan\u00e7ament i 5.500 nous llocs de treball.<\/p>\n

A Marb\u00e0 implementem les diferents tecnologies per a oferir-te un servei de cinc estrelles sense oblidar el factor hum\u00e0 caracter\u00edstic de les ag\u00e8ncies immobili\u00e0ries tradicionals.<\/p>\n

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header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″]<\/p>\n

Quins tipus de tecnologies\u00a0PropTech\u00a0utilitzar per a vendre millor?<\/h2>\n

L’\u00fas de diferents eines i l’an\u00e0lisi de dades \u00e9s el que ha portat avui dia a oferir una atenci\u00f3 molt m\u00e9s personalitzada.<\/p>\n

T’expliquem quins s\u00f3n els serveis\u00a0PropTech\u00a0<\/strong>que t’ajudaran a vendre la teva casa millor.<\/strong><\/p>\n

 <\/p>\n

El Big Data millora la teva experi\u00e8ncia immobili\u00e0ria<\/strong><\/h3>\n

Les plataformes de Big Data ofereixen una informaci\u00f3 molt m\u00e9s concreta de les propietats amb beneficis tant per al venedor com per al comprador.<\/strong> El fet de poder formar part d’una base de dades, fa que es puguin establir r\u00e0pidament relacions entre el pis que entra a la venda i els requisits de la persona que est\u00e0 buscant una propietat.<\/p>\n

Gr\u00e0cies als programes de recol\u00b7lecci\u00f3 i processament de dades que utilitzem en Marb\u00e0:<\/p>\n

    \n
  • Obtenim estad\u00edstiques de l’oferta i la demanda de les tipologies d’habitatge per a con\u00e8ixer millor el mercat a cada moment.<\/li>\n
  • Compartim els habitatges que ens ofereixen els clients amb les immobili\u00e0ries col\u00b7laboradores de la MLS<\/a> per a poder oferir el pis tamb\u00e9 a les seves bases de dades.<\/li>\n<\/ul>\n

    Coneix els beneficis:<\/em> Marb\u00e0, membre de MLS Apialia Eixample<\/a><\/p>\n

    Realitat Virtual, la tecnologia Proptech que augmenta les possibilitats de vendre o comprar un pis<\/strong><\/h3>\n

    A Marb\u00e0 tamb\u00e9 ens hem unit a la realitat virtual<\/strong> oferint una experi\u00e8ncia innovadora a trav\u00e9s dels Tours Virtuals.<\/strong><\/p>\n

      \n
    • \n

      Si vols vendre el teu pis<\/h4>\n

      Aquesta tecnologia ofereix tots els detalls del teu habitatge en plans en al\u00e7ada, en perspectiva, mitjan\u00e7ant tours 3D per als pisos en venda o en c\u00e0meres 360\u00ba per als pisos de lloguer; eliminant les barreres geogr\u00e0fiques que puguin existir. D’aquesta manera, no nom\u00e9s et limites a la gent que viu a la teva ciutat, sin\u00f3 que obres les portes a persones que viuen en una altra comunitat aut\u00f2noma, pa\u00eds o fins i tot continent.<\/p>\n

      A m\u00e9s, amb la implementaci\u00f3 d’aquesta tecnologia augmentes les possibilitats de venda perqu\u00e8:<\/p>\n

      \u2013 Permets que els usuaris recorrin amb calma cadascuna de les estades de la teva casa oferint la informaci\u00f3 necess\u00e0ria.<\/p>\n

      \u2013 Generes confian\u00e7a i transpar\u00e8ncia oferint una imatge “real” i aproximada del teu pis.<\/p>\n<\/li>\n

    • \n

      Si vols comprar o llogar una casa<\/h4>\n

      Imagina poder visualitzar els espais tal qual s\u00f3n disposant del temps que vols i des d’on vols. Aix\u00ed \u00e9s el tour virtual,<\/strong> una manera f\u00e0cil i c\u00f2moda de con\u00e8ixer un pis des de qualsevol lloc.<\/p>\n

      Podr\u00e0s saber si la propietat de la qual t’has enamorat a primera vista encaixa amb el que cerques d’una forma m\u00e9s efica\u00e7 i evitar\u00e0s les visites innecess\u00e0ries als pisos que\u00a0et\u00a0no t’acaben de conv\u00e8ncer.<\/p>\n

      Com pots veure, l’\u00fas d’aplicacions de realitat virtual<\/strong> no s\u00f3n nom\u00e8s una garantia per a les persones que busquen comprar un pis a Barcelona,<\/strong> per exemple; sin\u00f3 que tamb\u00e9 ho s\u00f3n per a tots aquells propietaris que estan disposats a vendre la seva casa augmentant les possibilitats.<\/p>\n<\/li>\n<\/ul>\n

      T’interessa: Tour Virtual, el servei per a aportar valor als teus compradors<\/a><\/em><\/p>\n

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